The franchised bakery Crumbl Cookies held a sweet grand opening at their new store in Almaden on Friday.
They welcomed customers with classic options including the Semi-Sweet Chocolate Chunk and seasonal ones such as the Pumpkin Cake Cookie.
The Almaden location is painted with bubblegum pink and cloud white walls, with the smell of sugar cookie dough festering in the building.
Crumbl Cookies was founded in 2017 in Logan, Utah, according to the company’s web page.
It now has accumulated over 1,000 locations across the United States, Canada and Puerto Rico, according to the same web page.
Betty Rogel, a store manager for Crumbl Cookies Almaden, said she is excited to be a part of the grand opening of the store even though it's something she already has experienced before at previous locations.
“It’s nothing new to me, but it is a new atmosphere so it’s exciting,” Rogel said.
The store is open six days a week Monday through Saturday, opens from 8 a.m. to 10 p.m. each day and closes at midnight on Fridays and Saturdays, according to the Crumbl Cookies store web page.
Rogel said she didn’t expect it to be as busy compared to an average day at the Crumbl Store located on Saratoga.
This is the fourth Crumbl Cookies that she has opened, leaving the last one behind in Saratoga.
The new Almaden store is currently the third Crumbl store location open in San José, according to the store web page.
“It was not that big, so we were kind of bummed out with Saratoga,” Rogel said. “But with Alamaden, I feel like it’s getting there.”
Among the Crumbl Cookies employees, Adriano Carias said he had a different definition for what could look like a busy day.
“I definitely thought it was going to be 10 times (busier),” Carias said. “But I think that was just my own excitement getting to my day.”
The menu rotates weekly offering new flavors like the Dirt Cake cookie, a chocolate cookie with chocolate frosting topped with a gummy worm.
The menu also includes The Blue Monster cookie, a chocolate chip cookie with blue frosting topped with a mini Chips Ahoy! cookie.
People who are eager to find out the flavors of the week can look for them on all of Crumbl Cookies’ social media accounts every Sunday, according to its official website.
Employee Miles Diaz hopes to see more people come and experience the new store.
“I like the amount of people because it does get busy, but I hope for more people because it’s always nice to talk to people,” Diaz said.
The store started a deal on Sunday where customers can get a free chocolate chip cookie in-store until Dec. 3 by entering a promo code on the Crumbl Cookies app, according to a press release sent to the Spartan Daily.
The app can be used to place orders for pickup and delivery in addition to Doordash and Uber Eats, according to the same source.
“We’re going to grow,” Rogel said. “I know it has its potential and we already see it from day one, it is going to be an amazing store and it’s going to run for a long time.”
