Super Bowl commercials are just another way the rich are able to brainwash the nation and profit off the middle and lower class.
All the NFL cares about is making money. It makes money through their most valuable commodity: viewership.
Companies pay millions to have a commercial play during the Super Bowl.
For the 2019 Super Bowl, brewing company Anheuser-Busch InBev, bought five and a half minutes of airtime to promote Budweiser, Bud Light, Stella Artois and more.
In total it had more than eight commercials aired. That amount of airtime
is outrageous considering ads only last a few seconds.
Obviously, a main topic of conversation among football fans is which team is going to win, but throughout the years, Super Bowl commercials have picked up a cult following of their own.
“I’m a pretty huge football fan,” nutritional science junior Alan Duong said. “But I’m not gonna lie, the commercials are always something I look forward to just because they’re
pretty funny.”
The ads can be funny and all, however, viewers are forgetting that the sole purpose of these commercials is to have consumers buy their product. That is all we are to these companies: brainwashed humans that generate more money
for them.
The release of commercials have become like movie trailers. Companies spend millions of dollars to put on a production for something that only lasts, at most,
a minute.
A 30-second slot costs the company $5 million according to Koeppel Direct, a global marketing
analytics website.
For these companies with gross income in the billions, every penny is worth it as long as it works and brings in more revenue.
Super Bowl ads this year have also decided to get more political by letting President Trump and 2020 candidate Mike Bloomberg purchase ads.
Both Trump and Bloomberg dropped
$10 million for 60 second ads according to the two campaign teams. This didn’t even cause a dent in either
billionaires wallets.
“I personally think the NFL shouldn’t allow these ads because this is a time where America comes together and puts political differences aside and cheer on whoever,” San Jose resident Goyo Martinez said.
Unfortunately, there are no laws saying the Super Bowl ads cannot be political.
This is a crucial year for the 2020 presidential election and both candidates are willing to pull all the strings in order
to win.
Trump and Bloomberg also understand that an impactful commercial is beneficial to their win and know that millions of viewers will be watching.
The NFL itself has been criticized for allowing politics to intervene in the game in the past.
Following highly publicized incidences of police brutality against Black Americans in 2016, football players began kneeling as a statement of support for the Black Lives Matter movement.
The NFL put an immediate and complete stop to those political statements, by penalizing the players and their teams.
Now the league is advertising presidential campaigns during the
Super Bowl.
This just shows how money hungry the NFL is and how the Super Bowl is its ultimate sham.
