As a five-year athletic apparel deal with Adidas ends, San Jose State Athletics lands a new apparel partnership with Under Armour, which is expected to begin on July 1, 2023.
Student-athletes, faculty and staff will transition to the Maryland-based apparel company, the next exclusive provider of athletics gear for the upcoming five years.
SJSU Director of Athletics Jeff Konya confirmed the new deal with Under Armour.
“Under Armour will be the official apparel provider for Spartan Athletics, so when they are in competition or doing any kind of PR or marketing around their programs, they will be in Under Armour,” Konya said.
He said while Under Armour plans to become a part of the Spartans community, the student-athletes will become the biggest beneficiaries.
Scott MacDonald, deputy athletics director for public relations and content strategy, said club sports will also have Under Armour apparel.
“The club sports here at San Jose State University are going to have an opportunity to wear the same gear that our varsity student-athletes are wearing with Under Armour as well as discounts offered to them throughout the program,” MacDonald said.
Women’s soccer senior defender Isabella Shallou-Enes said she looks forward to the change of brand.
“The switch to Under Armour is honestly pretty exciting,” Shallou-Enes said. “Adidas was great, but I’m excited to see all the new gear we will get.”
Shallou-Enes said given she has gotten first-hand experience using Adidas athletic gear, she focuses more on the quality rather than the brand name.
“Honestly, [I’m] just appreciative of what is given to us,” Shallou-Enes said. “The quality and how well the cleats and gear hold up are the only things that matter.”
Branden Alvarez, football redshirt freshman wide receiver, said the switch is beneficial for the program.
“It is a great opportunity for our program . . . anything we get I am grateful for and just love playing football and think the whole team feels the same way,” Alvarez said.
As Adidas are being taken off the shelves at SJSU at the beginning of the summer, the Spartans are expected to be wearing their new gear by fall season.
