Dear Father, forgive Kanye West, for he has sinned.
After a week of buildup for his ninth studio album and his first ever Gospel album, “Jesus Is King,” West left his fans’ prayers unanswered by not releasing his album.
Instead of dropping the anticipated album, West decided to announce a documentary about the making of the album that will hit theaters next month.
“Kim it’s not fair to lie to millions of us at once we didn’t sleep last night and still didn’t get an Album wtf happened,” one fan tweeted to West’s wife Kim Kardashian West.
Fans were quick to attack West on Twitter, but creating anger amongst his own followers is just a part of the brilliance that makes him successful.
West is no stranger to pushing back albums or making ridiculous stances to further his publicity.
When producing his fifth studio album, “My Beautiful Dark Twisted Fantasy,” West introduced “GOOD Fridays” where he released a free song every Friday to build hype around the upcoming album rather than releasing it as a whole.
The idea was an excellent way to show his fans he cared enough to give them a free song, while also showcasing how good the new album was going to be.
The trend worked not only for his fifth album, but also for his seventh studio album, “The Life of Pablo.”
The album released in 2016 which began West’s dive into controversy and fan dismay.
“The Life of Pablo” originally was an exclusive release on the streaming service “Tidal.”
West tweeted that the album would “never never never be on Apple.”
The claim enraged fans that were on Spotify and iTunes and it was not until six months after the release that the album hit other platforms.
The wait may have made loyal fans upset, but the buildup just caused more anticipation to ensue around the album for those who could not listen to it.
In the same year, West left a Sacramento concert after performing only two songs and going on a politically-charged rant attacking Hillary Clinton and fellow rap star Jay-Z.
Following the early exit, he canceled the remainder of his tour and was hospitalized the day after for exhaustion.
After West left the hospital he began two years of exile in the mountains of Wyoming where he produced his eighth studio album “Ye.”
The album is the climax to the genius that is West.
“Ye” is about the rapper coming forward in regards to his mental struggles with bipolar disorder using it as an inside look into the mind of West himself.
The cover of the album jokes about his diagnosis reading, “I hate being bipolar it’s awesome.”
West can make something as serious as mental health to help promote his albums and even make the superstar seem relatable to
his following.
Although fans are currently upset that “Jesus is King” has not been released and there is no time table for the album to drop, it is just another piece in what has been a chaotic, yet well planned career for West.
Fans will continue to pray to West till the morning they awake to a new album, but until then he will bask in his fans anticipation.
